If you're a small business you probably have a website and you've probably been approached by AdWords and SEO experts. Just to clarify, AdWords and SEO are simply, ways of getting more people to find your website on the internet. But they are not the same thing, exactly.
AdWords is when you pay to have a small ad for your business show up on an internet search and get someone to click on it. You pay for each click. This is also known a pay-per-click (ppc). SEO is making your website more visible to Google so that people will find it when they search for products or services you offer. It's call organic search and you do not pay for it.
Basically with AdWords, when someone searches for services using words that are relevant to your business, your ad can appear on the google results page. If they like your ad and click on it, you get them to your website.
AdWords is not inexpensive for two reasons. One, you need to have a budget that will get you enough clicks to help you convert them to sales. Two, you absolutely must spend lots of time working with your AdWords campaign to update and fine tune it.
It isn't the intent of this piece to teach you how to become an Adwords expert. That's a whole different discussion. The intent here is to advise businesses thinking about AdWords, that it's an excellent way to build traffic to your website but it takes a large time commitment and reasonable budgets to get measurable results.
If you want to learn how to become an AdWords expert let us know. We can set you up and give you advice on how to manage your campaign. Contact us at firstname.lastname@example.org