Every business seems to be obsessed with social media, frantically scrambling to open accounts on Twitter, Facebook, LinkedIn, Instagram and the rest. But not every business is well suited to operate in the social media realm. Particularly small businesses with small budgets and limited time. Often businesses do not even understand the limitations of social media. Social media does not replace regular advertising.
The benefits to a business using social media often fall way short of what might be considered a decent return for the amount of time they need to spend managing and running their accounts. And believe it, successful social media accounts require a huge investment in time.
One cool thing that companies can do though, on social media, is see what others are saying about them.
Take care of your customers first and they will let the world know about you through social media. And if you don't take care of your customers expect them to tell the world even faster.
So you see, not every company should have a social media page. But every company should be talked about favorably on social media.
If you do decide to use social media for your business, start with the big ones - Facebook, Twitter, Instagram and LinkedIn. Expect results to take some time. Spend at least a couple of hours per week managing your social media.